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The First World War brought with it the creation of new products to aid soldiers in combat. When the wars ended, many of these products were modified for continued commercial use. One such product was a cellulose material created by Kimberly-Clark® in 1914, initially used in soldiers' masks. This cellulose was later utilized in feminine sanitary pads for sale.
Not all success stories have a smooth beginning. The initial idea of using the cellulose in sanitary pads did not yield positive results. Consequently, Kimberly-Clark decided to change its strategy and use this method for makeup removal wipes.
This pivot led to rapid growth and success for Kleenex. By 1988, in Mexico alone, the brand's products such as soap, napkins, toilet paper, and hand towels were being sold to hotels, restaurants, and hospitals, showcasing the company's expanding reach.
By 1987, the company's sales had reached 500 million dollars, a testament to its strong performance. But why did Kleenex become synonymous with tissue paper? It all started in the film industry.
Despite sounding unusual, makeup artists and directors on film sets used Kleenex products for everything: cleaning spills, removing makeup, using them in scenes, and even wiping tears. This widespread use prompted the company to redirect its advertising, positioning its products as ideal for personal care, specifically as facial tissues.
Given its roots in the film industry, Kleenex aimed to project the idea that using its products would result in skin as beautiful as that of movie stars. The company chose "The Ladies' Home Journal" magazine to convey these messages.
The name "Kleenex" itself is derived from the word "clean," with a "K" and "ex" added from its first invention, the Kotex sanitary pads, creating the name for the world's most famous tissues.
"I can't live without Kleenex" was the brand's slogan on radio and television. The revolution of toilet paper alone was a burgeoning industry due to high demand. However, Kleenex distinguished itself from ordinary paper products. Its use gradually extended to become a personal care staple, giving true meaning to its slogan.
Today, it seems that almost everyone has experienced the softness, aromas, and textures of Kleenex products. The wide range of products available today gives the impression that we truly can't live without Kleenex.
People love Kleenex for several reasons, primarily due to its high quality and the comfort it provides. The softness of Kleenex tissues is unmatched, making them gentle on the skin, which is especially important for those with sensitive skin or allergies.
The brand's consistent quality and reliability have built a strong trust among consumers, ensuring they choose Kleenex over other brands.
Kleenex tissues are incredibly versatile and can be used in various situations:
The widespread appeal of Kleenex lies in its combination of quality, convenience, and branding. The brand has established a reputation for producing reliable and high-quality products that people can depend on.
The convenience of having a pack of Kleenex tissues readily available in homes, offices, and even cars makes it a go-to product for everyday use. Additionally, the brand's marketing efforts have successfully positioned Kleenex as a product that enhances personal care and hygiene.
The texture of Kleenex tissues is a key feature that enhances their functionality. The slight texture helps to increase the tissue's absorbency, allowing it to effectively capture moisture and debris.
This makes Kleenex tissues not only soft and gentle but also highly effective at cleaning and absorbing. The textured surface also adds to the luxurious feel, making them a preferred choice for personal care.
At Cetrix Store, we offer high-quality disposable tissues at unbeatable prices. If you are looking to stock up on tissues for your home, office, or business, look no further. Our products are not only soft and durable but also available in bulk quantities, allowing you to save significantly.
Don't miss the opportunity to stock up on the best tissues on the market. Visit us at Cetrix Store and discover our special offers!
